Lights. Camera. Learning.
Yokohama has one of the largest industrial and agricultural product portfolios in the tire industry. Lead has filmed, edited, and produced numerous product training videos for the company's learning management system. We have also developed a series of dealer testimonial videos, which highlight Yokohama's partnership with its core dealer network.
Videography
Professional video production isn't just lights, camera, action. An effective promotional video is thoughtfully organized—from a well-planned story arc to a comprehensive shot list to ensure that no footage is forgotten at the shoot. After all, no one wants to pay a videographer to get it right the second time.
Photography
While on location for Yokohama's video shoots, Lead was also able to photograph the company's products and customers for use in company marketing materials. Being able to capture photographs while on a video shoot increases the ROI of the shoot, especially when an effective plan in place for using the photographs on websites, social posts, and in print materials.
