Building a Trusted and More Professional Image
Agricultural research often falls short of connecting with it's core audience: farmers. AgRevival chose to work with Lead Marketing to change this. Together, we created a authentic brand image showing the similarities between AgRevival's research farm and the average farmer to build trust in the studies and data they're providing to farmers.
Brand Transformation
AgRevival’s owner, Nate, initially handled marketing and web design himself. He contacted Lead Marketing because he wanted to increase the company’s authority and trust in the agricultural research industry with a professional online presence. Lead Marketing elevated AgRevival’s brand from the ground up, ensuring that it supported the company’s goal of attracting more companies that want to invest in research trials. The brand’s new, professional image also boosted trust (and interest) among farmers in AgRevival’s agronomy and research services.
Branded Photography
There tends to be a disconnect between researchers and farmers. Many farmers consider research to be “experimental” and not directly tied to the real-world conditions they experience on their farms. AgRevival is different, however, in that its owner and employees are also farmers. The company’s photography is focused on this aspect of the business. Images show the company’s research in action using the same (although smaller) equipment that a farmer would use.
Website
AgRevival’s website was built on a tight budget—its primary purpose was to facilitate distribution of the company’s research book, which includes the results from the past year’s research studies. The website also explores the company’s mission—to share agronomic information with farmers to help them make the best decisions for their farms.
