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Project Summary

R3 to the Rescue

When someone becomes entrapped in a grain bin, every second counts. When R3 Rescue called Lead Marketing to launch its brand, we answered the call. The challenge was to build a brand around one of the most niche products we've ever encountered—a grain vacuum trailer designed for fire departments that can aid in grain bin rescues.

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Logo Design & Print Materials

To kick off the project, we created the R3 logo and prepared print materials to distribute to rural fire departments.

R3 Logo Design & Branded Materials

Videography

Lead Marketing has filmed and edited several "walkaround" videos that highlight the different R3 trailers' features.

Photography

During the R3 trailer video shoots, we also captured numerous photos of the trailers' components for the website and other marketing materials.

R3 Website

The R3 Rural Rescue Response Trailer website began as a single-page professional website. Since its initial publication, the site has grown as the R3 trailer line has grown into multiple products and a manufacturing partnership with Timpte.

R3 Website Design