Building Communities Together
Each year, Mathiowetz Construction releases several Behind the Barricades videos highlighting progress on the company's construction projects. The updates serve to keep community members informed and employees and their families connected. Lead Marketing is in its third year of filming, editing, and producing this video series.
Videography: Behind the Barricades
Each Behind the Barricades episode is packed with exciting construction site action as well as supervisor and equipment operator interviews. The series has also expanded to showcase other aspects of Mathiowetz's operation, such as the truck shop. In addition to keeping the motoring public informed and family members connected to employees, Behind the Barricades also advances the company's image and has even had an impact on recruiting.
Video Thumbnails
Lead creates a branded video thumbnail for every Behind the Barricades episode. Each thumbnail is a professional touch that provides an easy way for viewers to identify the series on YouTube and creates a cohesive brand for the series.
Photography
While on site for video shoots Lead also captures photographs, and later edits them, for use on the company's website and social media.
