Launching a New Brand with a Limited Budget
Green Shield needed to launch their brand on a limited budget. With Lead Marketing, we captured all of their photos and videos in two sessions which we leveraged to create a modern website, print and trade show materials, and product videos.
Starting with Branded Photography
Green Shield’s photography emphasizes green (an obvious choice) and also shows the barrier in action. This was important since it was a completely new product for the ag industry: the pictures explain what the product does at a glance without any copy needed.
Videography
Lead Marketing wrote, filmed, and edited Green Shield’s product video, which introduces the spray barrier concept and covers system design and operation.
Designing Trade Show and Print Materials
A trade shows are a key part of Green Shield's marketing strategy, so we designed and sourced everything they needed to have a standout presence while still on a slim budget: business cards, sales flyers, table covers, backdrop displays, and more.
Building an eCommerce Website on Webflow
Green Shield’s website began with one launch product and has since expanded to multiple products. The design is minimalist and clean. More importantly, potential customers can enter their sprayer makes and models to find the correct product for their machines and purchase directly from the website.
