Always By Your Side
Alliance is an ambitious tire brand focused on the agricultural market. It faces stiff competition from tire brands that have been rolling across American fields for a century or longer. However, Alliance has one of the industry's deepest product catalogs along with a deep appreciation for the hard work farmers do day and night to feed the world.
Dealer and Customer Testimonial Photgraphy & Videography
Alliance is truly a go-getter brand that lives by its tagline "Always by Your Side." Its tires are innovative and engineered to outperform expectations, and the company also has a strong dealer network. Alliance chose Lead Marketing to capture a series of testimonials showcasing the company's dealer partnerships and common goal of serving American farmers. Lead also connected with the farmer customers themselves and added their field-level stories to Alliance's testimonial portfolio.
CFI Solutions
Nate Firle | AgRevival
Billy Van Lith | Twin Valley Tire
Ron McCarvel
Event Photography & Videography
The 2025 Alliance Tire field days in Ames, Iowa, showcased the performance of Alliance tires through live traction and fuel efficiency tests. Lead was on hand to document the action, both through video and photography.
