CarbonWorks

Background

If there’s one thing you can depend on in agriculture, it’s rising input costs. That’s why companies selling everything from chemicals to combines want farmers to believe that their products will enable higher productivity for farms. CarbonWorks joined this fray 20 years ago, and became a founding Lead Marketing & Design client 5 years ago.

Brand Transformation

The CarbonWorks rebrand presented two problems: One, CarbonWorks’ products didn’t (and still don’t) fit in any familiar industry category. Two, the effectiveness of CarbonWorks’ products is driven by how they work. But no one wants to digest massive amounts of technical information from a virtual firehose. Therefore, we refocused CarbonWorks’ messaging and branding to match the vision that drives the company’s founder to expand the boundaries of crop nutrition: A sincere desire to secure a brighter future for farmers through increased yields and productivity.

Website Contents

Page layouts that guide farmers from high-level overview down to the microscopic functions of each product in the soil.

Separate Pages for Crop-Specific Agronomy Plans

Branded Video and Photography

Results

CarbonWorks has steadily expanded across the United States from its home base in Florida. CarbonWorks’ web presence was particularly important for breaking into the conventional (corn & soybean) market in the Midwest. Check out the CarbonWorks website at: www.carbonworks.com.

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